What Is An Affirmative Action Essay Example For Students

What Is An Affirmative Action Essay Confucius and Confucianism-Books related to Confucius and Confucianism-Confucius and Confucianism- LIFE OF CONFUCIUS Confucius was believed to have been born in 551 BC., in the state of Lu, known today as the Shandong province. His parents, who died while he was a child, named him Kong Qui. Confucius was derived from the Latin word Kongfuzi which means Great Master Kong. Confucius was the most influential and respected philosopher in Chinese history. His ideas were the single strongest influence on Chinese society from around 100 BC. to the AD. 1900s. The Chinese government made his ideas the official state philosophy and many nearby countries honored his beliefs. Confucius wanted to gain the position as an adviser to a wise ruler, but he failed. He hoped to do this in order to be able to employ his ideas for reforming society. We will write a custom essay on What Is An Affirmative Action specifically for you for only $16.38 $13.9/page Order now If it wasnt for the disciples of Confucius his teachings would have never been spread around China, and he would have never been made known. His teachings were never written down by him, but his conversations and sayings were written down by his disciples in the analects. CONFUCIANISM Confucianism was the single most important thing in Chinese life. It affected everything in China; education, government, and attitudes toward behavior in public and private life. Confucianism is not a religion, but it is more a philosophy and a guide to morality and good government. At the time Confucius was born, China was in a constant state of war, and rapid political change altered the structure of Chinese society so much that people no longer respected the established behavioral guidelines. Confucius stated that the ideal person was one of good moral character. The ideal person was also truly reverent in worship and sincerely respected his father and his ruler. He was expected to think for himself, guided by definite rules of conduct. As Confucius said, he was expected to take as much trouble to discover what was right as lesser men take to discover what will pay. Confucius believed that this type of behavior by rulers had a greater effect on the people than did laws or codes of punishment. So when these types of people were rulers, their moral example would inspire the people to lead good lives. Confucius died sometime around 479 B.C., and his philosophy was not very well known. If it werent for his disciples his ideas would probably still be unknown. Confucius never wrote anything down himself; his disciples wrote all of his sayings down in a collection of books called the Analects. These contain all that modern day man knows about Confucius. There existed two important Confucian philosophers-Mencius (390-305 BC) and Xunzi (mid 200s B.C. ). They held beliefs similar to Confucius but they were somewhat different. Menciuss viewpoint was that people were born good, and that they had to preserve the natural compassion of the heart. Xunzi opposed this by saying that people could be good and live peacefully only if their minds were shaped by education and conduct. Both of these ideas parallel Confucius, in that they both state that people can be good. Confucianism was concerned primarily with the needs of society, and unlike Buddhism and Taoism, not the ability for a person to live in harmony with nature. Beginning in the 200s B.C. Buddhism and Taoism began to affect and reshape the standards of Confucianism, and things such as nature came into play. Around A.D. 200 to 600, there was a rapid decline in the Confucian Beliefs in China. This was partly because Confucianism now had to compete with Buddhism and Taoism, which were developed around this time. These religions were to Confucianism as night is to day, in other words, they were exact opposites. Buddhism and Taoism were largely concerned with the meaning of suffering and death, while Confucianism largely ignored these. The revival of Confucianism began around the 600s and was fully revived by the 700s. .u1c043055871811abeae7189a9cc26b65 , .u1c043055871811abeae7189a9cc26b65 .postImageUrl , .u1c043055871811abeae7189a9cc26b65 .centered-text-area { min-height: 80px; position: relative; } .u1c043055871811abeae7189a9cc26b65 , .u1c043055871811abeae7189a9cc26b65:hover , .u1c043055871811abeae7189a9cc26b65:visited , .u1c043055871811abeae7189a9cc26b65:active { border:0!important; } .u1c043055871811abeae7189a9cc26b65 .clearfix:after { content: ""; display: table; clear: both; } .u1c043055871811abeae7189a9cc26b65 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1c043055871811abeae7189a9cc26b65:active , .u1c043055871811abeae7189a9cc26b65:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1c043055871811abeae7189a9cc26b65 .centered-text-area { width: 100%; position: relative ; } .u1c043055871811abeae7189a9cc26b65 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1c043055871811abeae7189a9cc26b65 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1c043055871811abeae7189a9cc26b65 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1c043055871811abeae7189a9cc26b65:hover .ctaButton { background-color: #34495E!important; } .u1c043055871811abeae7189a9cc26b65 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1c043055871811abeae7189a9cc26b65 .u1c043055871811abeae7189a9cc26b65-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1c043055871811abeae7189a9cc26b65:after { content: ""; display: block; clear: both; } READ: My Most Embarassing Day Ever Essay In the 1100s, there was a movement lead by Zhu-Xi called the Neo-Confucianism movement. He developed a branch of this movement known as the rational-wing, it dealt with the study of Li, the relationship between humans and nature. Another branch was called the intuitional-wing and it dealt mostly with enlightenment by a combination of meditation and moral action. In the 1900s there was a clash between Confucianism and Western beliefs such as Communism. For many years after the Communist change in China, the Government greatly opposed Confucianism because it tended to look into the past rather than to the future. However, all government opposition ended in 1977.

U.S. Teens Obesity Rate Worst in 15-Nation Study †Health Article

U.S. Teens Obesity Rate Worst in 15-Nation Study – Health Article Free Online Research Papers U.S. Teens Obesity Rate Worst in 15-Nation Study Health Article The article I chose to review an article about teen obesity. This article speaks of how teenagers in the United States have higher rates of obesity than those in 14 other countries, such as France and Germany. A study of nearly 30,000 youngsters ages 13 and 15 found 15 percent of girls and nearly 14 percent of boys were obese, and 31 percent of girls and 28 percent of boys were more modestly overweight. These findings are based on school surveys given to teenagers in the 15 countries in 1997 and 1998. The study was led by Inge Lissau, a researcher at the National Institute of Public Health in Copenhagen, Denmark, and was published in the January issue of Archives of Pediatrics Adolescent Medicine. The heaviest countries, based on info from 15-year-olds, included Greece, Portugal, Israel, Ireland and Denmark. This article also contained other various facts about obesity. Obesity is an important topic in America right now. Some researchers call it a epidemic and a disease. I feel it is important but they are slightly exaggerating the seriousness. I know its really serious when your highly obese but not so much when its not so bad. I my self used to be obese but if it was a disease I probably wouldn’t have lost so much weight. Sometimes I think they hype it up to have more news, because on fast news days they don’t talk about it as much. Altogether I feel this article is useful in informing people about obesity in youths. This article could have talked about the health precautions of obesity. It would to been nice to hear about the children that have high blood pressure do to being over weight. Asthma is another serious illness caused by obesity that could have been discussed in the article. They also could have added percentages for the amount of children with these health precautions. It also wouldn’t have hurt if they added ways to fight obesity. Such as different types of exercise programs and diets. With a few slight changes this article could really be a help to someone. agecon.purdue.edu/academic/agec220/CurrentEvents.html Research Papers on U.S. Teens' Obesity Rate Worst in 15-Nation Study - Health ArticleEffects of Television Violence on ChildrenNever Been Kicked Out of a Place This NiceInfluences of Socio-Economic Status of Married MalesThe Effects of Illegal ImmigrationThe Relationship Between Delinquency and Drug UseAssess the importance of Nationalism 1815-1850 EuropeTwilight of the UAWMarketing of Lifeboy Soap A Unilever ProductBringing Democracy to AfricaHip-Hop is Art

Assess the View That Traditional Class Identities Are No Longer Important

These have the view that class no longer really matters in modern Britain and that now people no longer identify themselves according to their class background. Clarke and Saunders (1991) would agree with the view of postmodernists. They suggest that classes have become fragmented into many different groups and now they have been replaced with other influences such as gender and lifestyles. Although they is some evidence which suggests these ideas are exaggerated. Marshall’s survey into how people view themselves showed people still see social class as a source of identity. The traditional working class was a group of people that was developed after the industrialisation when they were need for large amounts of manual workers. This group formed a strong sense on culture and identity. These were strong moral values, having men as the breadwinner and women as housewives and believing getting a job is more important than having an education. The traditional working class also saw the labour party as the party for the working class as it represented their interests, as pointed out in item B. Although now many people in the working class vote for different parties as they don’t all agree on what is important now in society, supporting the idea that traditional class identities are no longer important. Now also the manufacturing business as changed a lot, this means now they aren’t the same jobs available as they would have been before as they have been replaced with things such as machines that can do a faster and cheaper job. Therefore the working class has had to change the sort of jobs they do over time which may be a reason for the change in characteristics, and therefore making the traditional class identities now no longer important. Diamond and Giddens agree with this as they argue that the working class is no longer important because of the change in the economy that as lead to the decline of manual labour jobs, and that the working class isn’t now the only class which experiences economic and social eprivation. The new working class is now seen to have little loyalty to others within the same class, more emphasis on customer goods, high levels of home ownership, and women likely to be employed. There is also now a larger section of the working class, this may be down to some working class jobs now becoming more skilful therefore getting higher pay, which others become less skilful and get lower pay, meaning people in the same class may identify themselves every differently. However there are sociologists that believe traditional class identities are still very important, for example Marxists. They believe social class is still hugely influential in shaping our identities. They also believe social class is identified by your income, and that leisure wouldn’t define your identity as you would need the disposable income to afford it. The British Attitudes Survey supported this idea, because in 2007 it found still 94% of people still identified themselves with a social class, whereas only 6% didn’t. Overall the importance of traditional class identities are seen every differently by different people. Views which agree and disagree to the importance of traditional class identities still being important have both positives and negatives so it’s hard to just believe one view point is the truth and the other doesn’t matter. Therefore I believe both viewpoints have sufficient evidence and that traditional class identities are still important to an extent, however now there is also other factors that can make up our identity other than just our social class.

ICT system and blending learning strategies Essay

ICT system and blending learning strategies - Essay Example The reason for the school of thought is because the student will have more engagement with the teacher.The other model suggests minimal contact with the teacher’s involvement in the actual learning process. Blended education can be used to enhance the learning capabilities of children in a number of ways. The primary scope of the system focuses on the nature of the communication channels provided to support the children in their earlier years. The method relies on a face-to-face that is provided to the students in the learning environment with an unlimited scope for technology-facilitated communication (Bonk et al., 2012). In the recent times, ICT has proven to be a powerful learning channel in the academic institutions by providing several online learning platforms that are tailor-made to the students’ needs. E-learning can be linked to the learning model, and in the scope of the document, has a vast impact on the early school years of the learners. By combining traditional methods with current technological advancements especially in the ICT sector, there has been the evolution of both synchronous and asynchronous learning tools that provide modern training and learning progra ms with very powerful methods. The simultaneous training process via the internet is useful to learners in the early years because it provides exposure to the limited learning experiences that will help guide the student to their career path (Luwangula, 2013). The system provides a strong learning platform for e-learning and online applications in children’s learning and higher education as well. Blended learning provides the learners with a greater time flexibility, convenience, and freedom by the party engaging in the online class activities at home (Tucker, 2012). For children, this will provide an opportunity to develop cognitive abilities by making independent learning choices based on their preferences.

Interpersonal Communications (Individual Work #2) Essay

Interpersonal Communications (Individual Work #2) - Essay Example interpersonal communication interfere with one’s diversity competency because it makes the person unable to reach out to other individuals or groups. For example, cultural barriers may interfere with an American employee’s performance in dealing with Asian colleagues or clients. Another example is when an individual’s shy personality may interfere with their ability to express themselves and be effective and efficient employees. 5.Based on your diagnosis feedback practices you experienced in a current or previous job through the completion of the instrument in Table 9.1 which practices are least effective? How might they be improved – the Table 9.1 is not available on the Google books copy of your textbook. Also, I don’t have your answers to the table so I wasn’t able to answer this number. I have answered the rest of the numbers, the total word count of which is 500 (two pages) 6. Media richness is important in interpersonal communication because messages have different purposes. This necessitates different forms of delivery and different kinds of channels. For example, a performance feedback needs a personal approach, like a meeting with one’s supervisor. Meanwhile, a call for a brainstorming on a project would only require an email or a written notice. In the organization I’ve worked for, our leaders were very careful about getting messages across. There is no need for changes as my colleagues and I are very satisfied with how our leaders communicate with us. 7. There are times when the nonverbal cues used by my colleagues are inconsistent with their verbal expressions. For example, a supervisor may say that he is listening to my concerns. However, his arms are crossed over his chest. His face is passive. At times, he may keep on checking his watch or the clock on the wall. There are also times when co-workers are consistent with their words, especially when we are discussing about projects or coming up with solutions to issues. 8. My

My Best Friend Essay Example for Free

My Best Friend Essay Everyone has a friend with whom you feel like sharing every moment of your life. I am lucky that I found one .We have known each other since I was in grade 7. To me, he is really special boy. Not only does he has a good appearance, he also has a good personality. He is smart and handsome. However, the thing that makes everybody like him the most is his personality .He is always very positive, cheerful and modest. Hes one of the best student in my class. Hes good at every subject, but she never showed pride in his abilities and always tried to learn harder. Besides, hes always ready to help her friends in their study. Thats why many people in my class cherished him. Furthermore, he is very warm-hearted and friendly .Though he is bit different from every guy I have met so far, he fails to express himself most of the times , apart from this he is very caring, kind, and makes friends selflessly. Moreover, to me, he is a great friend who always knows how to take care and share. Whenever Im sad or cheerful, happy or in sorrow, hes always next to me to share with me. Sometimes, I get into trouble, which makes me tired , worried and discouraged, he is always willing to come beside me, help me calm down, give me helpful advice so that I can come over. Not only that, he is very reliable, I can share my secrets with him without a bit worries. He is really a person who always listens to me, understands me every time and every where, though he has different attitude to tackle things. Thats why he became my close friend. I always feel proud because of having a great friend likes him on my side.

The Genius of Klassik Komix :: Klassik Komix Essays

The Genius of Klassik Komix In "Klassik Komix" Steven Millhauser uses the well-known poem, "The Love Song of J. Alfred Prufrock" by T. S. Elliot, to create an intermediary between complex poetic prose and the simplicity of the classic comic book. He uses descriptive language to beautifully capture the importance a writer's medium in the literary interpretation of his/her work while also demonstrating his love for the imagination. The original form of "The Love Song of J. Alfred Prufrock" is a poem, made up of poetic prose. Prose can vary in lexical makeup, which is decided by the writer, but usually consists of descriptions of subjects that allude to, and are analogous of, the underlying thoughts of the writer. This gives the lines a sense of vague beauty that allows the reader to interpret meanings in his/her own mind in contrast to simply spelling out the meanings. Poetry has the ability to evoke upon the reader a sense of reflection and deep thought in an effort to understand the message that the writer is delivering. The classic comic book is a polar opposite of the complex nature of poetry. The comic book is designed for the younger reader and possesses a simplistic nature that allows the creator to use visual media combined with short written dialog to tell a story. The pictures in a comic book are an integral part of the makeup of a comic book. The pictures allow the creator to portray the protagonist and antagonist in a way that is common to all readers. This however inhibits the use of imagination by the reader. The pictures are all an artist's interpretations of the actions and settings that make up each scene. When a person reads descriptive text with no pictures, it allows the reader to build a mental picture of each scene that is unique to his/her own personality. The comic book does not allow for this expressiveness in its prefabricated structure. Millhauser elegantly combines these two literary vehicles in his work "Klassik Komix" in a way that simplifies the form but still allows the reader to use his/her mind to draw its own pictures. "In the room women come and go / Talking of Michelangelo"(stanza 3).

Project Report on Retail

EXECUTIVE SUMMARY Retailing consists of all activities involved in selling goods and services to consumers for their personal, family or household use. It covers sales of goods ranging from automobiles to apparel and food products and services ranging from hair cutting to air travel and computer education. Sales of goods to intermediaries who resell to retailers or sales to manufacturers are not considered a retail activity. Retailing can be examined from many perspectives. A manufacturer of white goods like washing machine and refrigerators has many options to reach out to consumers. It can sell through dealers, the company showrooms (Sony World, Videocon Plaza) or hypermarkets (Big Bazaar). The retail sector in India is highly fragmented with organized retail contributing to only 2% of total retail sales. The retail sector in developed countries was also highly fragmented at the beginning of the last century but the emergence of large chains like Wal Mart, Sears, and Mc Donald’s led to rapid growth of organized retail and growing consolidation of the retail industry in the developed countries. Today, in India we see a rise in the purchasing power and growth of a middle class which follows the western lifestyle. Hence, conditions are conducive for the rapid growth of organized retail in India. Organized retail is growing rapidly and we see the emergence of large organized retail chains like Shoppers’ Stop, LifeStyle and Westside. We also find retail malls mushrooming all over the country. The opportunities in retail industry in India will increase since Indian retailing is on the threshold of a major change. However, with the rapid growth in organized retail and increased emphasis of manufacturers on understanding sales at the retail level, the study of retailing has become increasingly relevant. -1- OBJECTIVE OF PROJECT v To understand the concept of retailing. v To understand the role and relevance of retailing for business and economy. v To identify the activities associated with retailing v To understand the operational structures associated with retail organizations v Understanding consumer behaviour in retailing v Understanding the importance of store location for retailer v To understand the nature of merchandise budgeting and unit planning v To understand the concept of relationship marketing and how does it apply to the retail sector. -2- METHODOLOGY This project is the mixture of theoretical as well as practical knowledge. Also it contains ideas and information imparted by the guide. The secondary data required for the project was collected from various websites and books of re puted authors. The project started with sorting all the raw data and arranging them in perfect order. To add value to the project and to understand the practicality of retailing business, I have visited various stores who are the best ones in retailing business. Further, to understand the consumers better, a field survey was also conducted to find out the tastes and preferences, purchasing habits, expectations of the consumers etc. Analysis of this primary data has been done to actually understand the survey in a better way. -3- ORIGIN OF RETAILING Although retailing does not enjoy the status of an Industry, the sheer size this behemoth will develop into, is grabbing attention. The origin of retail in India dates back to ancient times when the melas and mandis made heir presence felt. The changing socio economic patterns coupled with the consumption increase led to the emergence of the convenience stores, which became a par of the civic planning. The next step was the commercial plazas, which comprised merely shops offering a variety of goods and services clubbed together. The inconveniences caused by lack of parking place, toilets and maintenance, ushered in the entry big international brands opening their exclusive showrooms. The opening up of the economy only fueled this globalization. There are, however, certain bottlenecks as well; the scarcity of space, coupled with the stringent provisions of the Rent Control Act, act as a dissuasive factor for many players to initiate operations in the main markets. This also explains why the Raheja’s forayed into their retail venture- Shoppers’ Stop. CURRENT SCENARIO The Indian population is whooping 1 billion with 75% of the people living in villages and small towns. It is only natural that the agricultural sector is the biggest employer with its contribution to GDP pegged at 26. %. Retail is India’s larges industry after Agriculture with around 20% of the economically active population engaged in it and generation 10% of our country’s GDP. The growth of the efficient small store culture can be attributed to the 6 million villages distributed across the length and breadth of the country. The 12 million retail outlets in India are the hi ghest in the world, and cater to the purchase need of its pole. It is interesting to note, that the Urban Population although just 25% of the total, is an astounding 250 million in size and is growing at a healthy rate of 7% per annum. The chief driver of growth in the retail sector has been the consumer, with the spending increasing at an average of 11% per annum. The Core and the Lower middle have increased their share in the Growth. -4- The Indian consumer’s shopping needs are and traditionally have been fulfilled by Kirana sores (corner stores), Kiosks, street vendors, weekly bazaars and high-street shops for consumer durables and luxury goods. To cater to this, each city developed its own identity and shopping cluster, for instance in Pune there is MG Road, Bangalore has Brigade Road and Commercial Street, Delhi has Connaught Place, Karol Bagh and South Extension. India will have 358 shopping malls by 2007. Droves of middle-class Indians have broken off their love of traditional stand-alone shops that have no ACs, organized parking lots and other public amenities, according to a study by fashion magazine Image. At present (September 23, 2005), In India we have 96 malls, covering an area of 21. 6 million sq ft. And by year end the count will shoot up to 158 malls. It will cover 34 million sq ft area. Currently estimated at $205 billion to grow to $400-500 million, over the next 2-3 years. v Smaller cities will have about 12. 8 million sq ft of mall space by 2007. Ludhiana to account for 2. 5 million sq ft. v Ahmedabad about 3. 4 million sq ft. v Delhi and Mumbai now have maximum number of shopping centres. v Gurgoan saw the largest development in terms of retail outlet. v North region has 39% of India’s retail share. v East region has 10% of India’s retail share. v West region has 33% of India’s retail share. v South region has 18% of India’s retail share. v Government and co-operative sector is also making their steps in retailing. For example, Kendriya Bhandar, Apna Bazar, Mother Dairy, Super Bazar etc. -5- MAJOR RETAILER SPACE HOLDERS IN INDIA ORGANIZATION Bata RPG Raymond Area Sq. ft 10,00,000 6,00,000 5,42,000 Pantaloon/Big Bazaar 5,00,000 Metro cash-n-carry Spencer LifeStyle Shoppers Stop Trent Globus Piramyd 3,00,000 2,80,000 2,50,000 2,00,000 2,00,000 1,75,000 1,50,000 The 2nd Annual Images Retail Awards (September 22, 2005):v Retail Face of the Year: Kishore Biyani, MD, Pantaloon Retail India Ltd. v Retail Destination of the year: Shoppers’ Stop v Retail Launch of the Year: Pantaloon Central. v Shopping Centre of the Year: Inorbit Mall v Retail Brand of the Year: Titan v Retail Concept of the Year: Reliance Truck Stop. Retailer of the Year: Value Retailing: Big Bazar v Retailer of the Year: Catering Service: McDonald’s. v Retailer of the Year: Food & Grocery: Food Bazaar. v Retailer of the Year: Health & Beauty: VLCC. v Retailer of the Year: Entertainment: PVR. v Retailer of the Year: Department Store: Westside. v Retailer of the Year: Forecourt Retailing: Bharat Petroleum Corp. Ltd. v Retailer of the Y ear: Leisure: Crossword Bookstore. -6- SWOT OF THE MARKET STRENGTH 1. Organized retailing at US$ 3. 31 billion, growing at 8%. 2. 2nd largest contributor to GDP after agriculture at 20%. . Pattern of consumption changing along with shopping trends. 4. A Growing population will translate to move consumers. 5. Consumer spending increasing at 11% annually. 6. Almost 25 million sq. ft. retail space available. 7. Paradigm shift in shopping experience for consumers pulling in more people. 8. Most of the entrants to organized retail come from 3 main categories, and have ventured into retail as their business extension. v Real Estate Developers v Corporate Houses v Manufacturers/Exporters WEAKNESSES 1. Shortage of quality retail spaces at affordable rates. 2. Government regulations on development of real estate(Urban Land Ceiling Act) 3. Need to provide Value for Money-squeezing margins 4. Lack of industry status. 5. Retail revolution restricted to 250 million people due to monolithic urban-rural divide. 6. Footfalls not a clear indicator of sales as actual consumers lower in number. 7. Lack of huge investments for expansion. OPPORTUNITIES 1. Increasing urban population-more participants in retail revolution. 2. Increase in consuming middle class population. 3. Social factors like dual household income has enhanced spending power. 4. Spends moving towards lifestyle products and esteem enhancing products. 5. Availability of old industrial lands-prime real estate locked in sick industrial units. -7- 6. Average grocery spends at 42% of monthly spends-presents a huge opportunity. 7. Increase in use of credit cards. THREATS 1. Rising lease/rental costs affecting project viability 2. FDI restrictions in the retail sector 3. Poor monsoons and low GDP Growth could affect consumer spending drastically. 4. Archaic labour laws are a hindrance to providing 24/7 shopping experience 5. Personalized service offered by Mom-&-Pop stores. 6. Unavailability of qualified personnel to support exponential growth in retail. 7. Differentiate taxation laws hindering expansion. RETAIL VIABILITY As per the CII McKinsey report, based on a GDP growth rate of 6-7% per annum, by 2010 the retail sector is expected to be US $ 300 Billion industry. Some of the major factors hindering the growth of this sector are as follows: v The non-industry structure and status v The lack of adequate infrastructure v FDI restrictions in this sector v The huge investments required in expanding their markets, v Problems associated with working Capital funding from lending Institutions. 8- BIG BAZAAR: THE INDIAN WAL-MART Pantaloon Retail (India) Limited is today recognized as one of the poneers in the business of organized retailing in the country with a turnover of over RS 400 crores in the financial year ending June 2003. The company is headquartered in Mumbai with zonal offices at Kolkata, Bangalore and Gurgaon (Delhi). It has 4 kinds of stores; 14 P antaloon Family Stores, 7 Big Bazaar discount hypermarkets, 6 Food Bazaar Stores with over 6. 5 lakh sq ft retail space across Kolkata, Mumbai, Thane Pune, Hyderabad, Bangalore, Bagpur, Ahmedabad, Kanpur, Chennai and Gugaon (Delhi). Pantaloon Retail India Limited is the flagship company of the Pantaloon group promoted by Mr Kishore Biyani. It has been one of the pioneers in organized retailing in India. It began its retailing operations in India way back in 1987. Currently, it manufactures and sells ready-made garments through its own retail outlets and two discounting stores. The company plans to diversify into the business of discounting in a big way, which is targeted at the growing middle class segment. It has India’s second largest retail chain with 17 retail outlets and two discounting stores branded as Big Bazaars across the country at an estimated retail space of ,01,300 sq. ft. The company plans to double its retail space in the next couple of years. Pantaloon has come up with an excellent revenue model, focusing on ‘value for money’ segment. Pantaloon plans to target the upper middle and the middle class segment, which forms the large chunk of Indian population. This segment is very price conscious and always looks out for value for money. Pantaloon successfully launched its discount store chain, which targets the large and growing upper-middle and middle class of Indian society. This is totally in contrast to the other organized retail players, which focus on high net-worth of individuals. Big Bazaar has strong own brand names in its portfolio across product categories. The brands include Pantaloon, John Miller and Bare. Higher percentage of ‘own brand’ sales improves margins, thus reducing the breakeven level of sales. Big Bazaar has diversified from apparels to household items in its discount stores. This has enabled them to enlarge their basket of offerings. -9- RETAIL CONCEPT The distribution of consumer products begins with the producer and ends at the ultimate consumer. Between the producer and the consumer there is a middleman—the retailer, who links the producers and the ultimate consumers. Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retaillier, meaning ‘to cut a piece off’ or ‘to break bulk’. A retailer is a person, agent, agency, company, or organization which is instrumental in reaching the goods, merchandise, or services to the ultimate consumer. Retailers perform specific activities such as anticipating customer’s wants, developing assortments of products, acquiring market information, and financing. A common assumption is that retailing involves only the sale of products in stores. However, it also includes the sale of services like those offered at a restaurant, parlour, or by car rental agencies. The selling need not necessarily take place through a store. Retailing encompasses selling through the mail, the Internet, doorto-door visits—any channel that could be used to approach the consumer. When manufacturers like Dell computers sell directly to the consumer, they also perform the retailing function. Retailing has become such an intrinsic part of our everyday lives that it is often taken for granted. The nations that have enjoyed the greatest economic and social progress have been those with a strong retail sector. Why has retailing become such a popular method of conducting business? The answer lies in the benefits a vibrant retailing sector has to offer— an easier access to a variety of products, freedom of choice and higher levels of customer service. As we all know, the ease of entry into retail business results in fierce competition and better value for customer. To enter retailing is easy and to fail is even easier. Therefore, in order to survive in retailing, a firm must do a satisfactory job in its primary role i. e. , catering to customers. Retailers’ cost and profit vary depending on their type of operation and major product line. Their profit is usually a small fraction of sales and is generally about 9-10%. Retail stores of different sizes face distinct challenges and their sales volume influences 10- business opportunities, merchandise purchase policies, nature or promotion and expense control measures. Over the last decade there have been sweeping changes in the general retailing business. For instance, what was once a strictly made-to-order market for clothing has now changed into a ready-to-wear market. Flipping through a catalogue, picking the right colour, size, and type of clothing a person wanted to purchas e and then waiting to have it sewn and shipped was the standard practice in the earlier days. By the turn of the century some retailers set up a storefront where people could browse, while new pieces were being sewn or customized in the back rooms. Almost all retail businesses have undergone a similar transition over the years. DRIVERS OF CHANGE IN RETAILING v Changing demographics and industry structure v Expanding computer technology v Emphasis on lower costs and prices v Emphasis on convenience and service v Focus on productivity v Added experimentation v Continuing growth of non-store retailing. In today’s competitive environment retailers have redefined their role in general, and in the value chain in particular. Retailers act as gatekeepers who decide on which new products should find their way to the shelves of their stores. As a result, they have a strong say in the success of the product or service launched by a business firm. kA product manager of household appliances claimed, ‘Marketers have to sell a new product several times, first within the company, then to the retailer and finally to the user of the product. ’ It is a well-established fact that manufacturers need to sill their products through retail formats that are compatible with their business strategy, brand image, and market profile in order to ensure a competitive edge. The role of retailers in the present competitive environment has gained attention from manufacturers because external parties such as market intermediaries and supplying partners are becoming increasingly powerful. It is necessary for -11- marketers of consumer products to identify the need and motivations of their partners in the marketing channel. This is especially true in the case or new products. The increasing numbers of product categories followed by multiple brands in each category complicate decision-making for both manufacturers and market intermediaries. Retailers want of optimize sales within the limited shelf space, governed by their individual sales philosophy. Retailers undertake risk in selecting a portfolio of products or brands to offer to their customers. Retailers have to make optimum selection of goods to be sold given the following major concerns: v Selling space available is relatively fixed and must return maximum profits. If such space is occupied by merchandise that is not moving, it will not result in profit. The retailer may have to resort to substantial price reductions in order to get rid of the unsold stock. There is always the risk of non-performance in terms of quality, supplies etc. , which in turn harms the image of the retail outlet. Retailing is a dynamic industry—constantly changing due to shifts in the needs of the consumers and the growth of technology. Retail formats and companies that were unknown three decades ago are now major forces in the economy. Therefore, the challenges for retail managers the world over are increasing—they must take decisions ranging from setting the price of a bag of rice to setting up multimillion dollar stores in malls. Selecting target markets, determining what merchandise and services to offer, negotiating with suppliers, training salespeople—these are just a few of the many functions that a retail manager has to perform on a perpetual basis. The world over retail business is dominated by smaller family run chain stores and regionally targeted stores but gradually more and more markets in the western world are being taken over by billion dollar multinational conglomerates, such as Wal-Mart, Sears, McDonald’s, Marks and Spencer. The larger retailers have managed to set up huge supply/distribution chains, inventory management systems, financing pacts and wide-scale marketing plans. In the backdrop of globalization, liberalization and highly aware customers, a retailer is required to make a conscious effort to position himself distinctively to face the -12- competition. This is determined to a great extent by the retail mix strategy followed by a company to sell its products. GLOBAL RETAIL-INDUSTRY-RELATED FACTS v Worldwide retail sales are estimated at US $7 trillion. v The top 200 largest retailers account for 30% of the worldwide demand. The money spent on household consumption worldwide increased by 68% between 1980 and 1998. v Retail sales are generally driven by people’s ability (disposable income) and willingness ( consumer confidence ) to buy. v The 1998 UNDP Human Development Report points to the fact that global expenditures on advertising are ( including in developing countries ) increasing f aster than the world economy, suggesting that the sector is becoming one of the major players in the development process. REGIONAL FACTS v Some two-thirds or US $6. 6 trillion out of the US $10 trillion American economy is consumer spending. About 40% or that ($3 trillion) is spent on discretionary products and services. v Retail turnover in the EU was almost 2,000 billion in 2001 and the sector’s better than average growth looks set to continue in the future. v Retail trade in Europe employs 15% of the European workforce (3 million firms and 13 million workers). v The Asian economies (excluding Japan) are expected to have 6% growth rates in 2005-06. -13- CONSUMER EXPECTATIONS v Time and quality of life are becoming relatively more important than money; 60% of Americans want to lead a simple life. Product performance was found to be the top purchasing criterion, while environmental features were a close second in a survey conducted by the Alliance for Environmental Innovation in conjunction with SC Johnson Wax. CHARACTERISTICS OF RETAILING Retailing can be distinguished in various ways from other businesses such as manufacturing. Retailing differs from manufacturing in the following ways: v There is direct end-use r interaction in retailing. v In is the only point in the value chain to provide a platform for promotions. v Sales at the retail level are generally in smaller unit sizes. Location is a critical factor in retail business. v In most retail businesses services are as important as core products. v There are a larger number of retail units compared to other members of the value chain. This occurs primarily to meet the requirements of geographical coverage and population density. Direct Interaction with Customers Retail businesses have a direct interaction with end-users of goods or services in the value chain. They act as intermediaries between end-users and suppliers such as wholesalers or manufacturers. Therefore, they are in a position to effectively communicate the response and changing preferences of the consumers to the suppliers or sales persons of the company. This helps the manufacturers and markets to redefine their product and change the components of its marketing strategy accordingly. Manufacturers require a strong retail network both for reach of the product and to obtain a powerful platform for promotions and point-of-purchase advertising. Realizing the importance of retailing in the entire value chain, many manufacturers have entered into retail business by setting up exclusive stores for their brands. This has not only provided direct contact with customers, but has also acted as advertisement for the companies and has provided -14- the manufacturers with bargaining power with respect to other retailers who stocked their product. Retailing provides extensive sales people support for products which are information intensive, such as in the case or consumer durables. Lower Average Amount of Sales Transaction The average amount of sales transaction at retail point is much less in comparison to the other partners in the value chain. Many consumers buy products in small quantities for household consumption. Due to lower disposable incomes, some consumer segments in India even buy grocery items on a daily basis rather than a weekly or a monthly basis. Inventory management becomes a challenge for retailers as a result of the many minor transactions with a large number of customers. Hence, retailers must take care of determining average levels of stock, order levels and the retailer has to keep a tight control on costs associated with each transaction in the selling process. Credit verification, employment of personnel, value-added activities like bagging, gift-wrapping and promotional incentives all add up to the costs. One way to resolve this is for the retail outlets to be able to attract the maximum possible number of shoppers. Point-of-purchase Display and Promotions A significant relevant chunk of retail sales comes from unplanned or impulse purchases. Studies have shown that shoppers often do not carry a fixed shopping list and pick up merchandise based on impulsive or situational appeal. Many do not look at ads before shopping. Since a lot of retail products are low involvement in nature, impulse purchases of the shopper is a vital area that every retailer must tap into. Therefore, display, point-of-purchase merchandise, store layou8t and catalogues become important. Impulse goods like chocolates, snack foods and magazines can sell much more quickly if they are placed in a high visibility and high traffic location. Larger Number of Retail Business Units Location of retail store plays an important role compared to other business units. Manufacturers decide the location on the basis of availability of factors of productions -15- and market. Similarly, retailers consider factors like potential demand, supply of merchandise and store image-related factors in locating the retail outlet. The number of operation units in retail is the highest compared to other constituents ot the value chain, primarily to meet the needs for geographic reach and customer accessibility. THEORIES AND MODELS OF RETAILING 1. DIALECTIC PROCESS: – An evolutionary theory based on the premise that retail institutions evolve. The theory suggests that new retail formats emerge by adopting characteristics from other forms of retailers in much the same way that a child is the product of the pooled genes of two different individuals. 2. GRAVITY MODEL: – A theory about the structure of market areas. The model states that the volume of purchases by consumers and the frequency of trips to the outlets are a function of the size of the store and the distance between the store and the origin of the shopping trip. 3. RETAIL ACCORDION THEORY:- A theory of retail institutional changes that suggests that retail institutions go from outlets with wide assortments to specialized, narrow, line store merchants and then back again to the more general, wide-assortment institution. It is also referred to as the generalspecific-general theory. 4. RETAIL LIFECYCLE THEORY:-A theory of retail competition that states that retailing institutions, like the products they distribute, pass through and identifiable cycle. This cycle can be partitioned into four distinct stages: i. Innovation, ii. Accelerated development, iii. Maturity, and iv. Decline. 5. WHEEL OF RETAILING THEORY: – A theory of retail institutional changes that explains retail evolution with an institutional life cycle concept. 6. NATURAL SELECTION THEORY: – A theory of retail institutional changes that states that retailing institutions that an most effectively adapt to environmental changes are the ones that are most likely to prosper or survive. -16- 7. CENTRAL PLACE THEORY: – A model that ranks communities according to the assortment of goods available in each. At the bottom of the hierarch are communities that represent the smallest central places (centres of commerce). They provide the basic necessities of life. Further up the hierarchy are the larger central places, which carry all goods and services, found in lower-order central places plus more specialized ones that are not necessary. FUNCTIONS OF RETAILING Retailers play a significant role as a conduit between manufacturers, wholesalers, suppliers and consumers. In this context, they perform various functions like sorting, breaking bulk, holding stock, as a channel of communication, storage, advertising and certain additional services. SORTIONG Manufacturers usually make one or a variety of products and would like to sell their entire inventory to a few buyers to redu7ce costs. Final consumers, in contrast, prefer a large variety of goods and services to choose from and usually buy them in small quantities. Retailers are able to balance the demands of both sides, by collection an assortment of goods from different sources, buying them in sufficiently large quantities and selling them to consumers in small units. The above process is referred to as the sorting process. Through this process, retailers undertake activities and perform functions that add to the value of the products and services sold to the consumer. Supermarkets in the US offer, on and average, 15,000 different items from 500 companies. Customers are able to choose from a wide range of designs, sizes and brands from just one location. If each manufacturer had a separate store for its own products, customers would have to visit several stores to complete their shopping. While all retailers offer an assortment, they specialize in types of assortment offered and the market to which the offering is made. Westside provides clothing and accessories, while a chain like Nilgiris specializes in food and bakery items. Shoppers’ Stop targets the elite urban class, while Pantaloons is targeted at the middle class. -17- BREAKING BULK Breaking bulk is another function performed by retailing. The word retailing is derived from the French word retailler, meaning ‘to cut a piece off’. To reduce transportation costs, manufacturers and wholesalers typically ship large cartons of the product, which are then tailored by the retailers into smaller quantities to meet individual consumption needs. HOLDING STOCK Retailers also offer the service of holding stock for the manufacturers. Retailers maintain an inventory that allows for instant availability of the product to the consumers. It helps to keep prices stable and enables the manufacturer to regulate production. Consumers can keep a small stock of products at home as they know that this can be replenished by the retailer and can save on inventory carrying costs. ADDITIONAL SERVICES Retailers ease the change in ownership of merchandise by providing services that make it convenient to buy and use products. Providing product guarantees, after-sales service and dealing with consumer complaints are some of the services that add value to the actual product at the retailers’ end. Retailers also offer credit and hire-purchase facilities to the customers to enable them to buy a product now and pay foe it later. Retailers fill orders, promptly process, deliver and install products. Salespeople are also employed by retailers to answer queries and provide additional information about the displayed products. The display itself allows the consumer to see and test products before actual purchase. Retail essentially completes transactions with customers. CHANNEL OF COMMUNICATION Retailers also act as the channel of communication and information between the wholesalers or suppliers and the consumers. From advertisements, salespeople -18- and display, shoppers learn about the characteristics and features of a product or services offered. Manufacturers, in their turn, learn of sales forecasts, delivery delays, and customer complaints. The manufacturer can then modify defective or unsatisfactory merchandise and services. TRANSPORT AND ADVERTISING FUNCTIONS Small manufacturers can use retailers to provide assistance with transport, storage, advertising and pre-payment of merchandise. This also works the other way round in case the number of retailers is small. The number of functions performed by a particular retailer has a direct relation to the percentage and volume of sales needed to cover both their costs and profits. As a result of these functions, retailers are required to perform the following activities: ACTIVITIES PERFORMED BY RETAILERS Retailers undertake various business activities and perform functions that add value to the offerings they make to their target segments. Retailers provide convenient location, stock and appropriate mix of merchandise in suitable packages in accordance with the needs of customers. The four major activities carried out by retailers are: 1. Arrange for assortment of offerings 2. Breaking quantity 3. Holding stock 4. Extending services ARRANGING ASSORTMENT An assortment is a retailer’s selection of merchandise. It includes both the depth and breadth of products carried. Retailers have to select the combination of assortments from various categories. The assortments must include substitutable items of multiple brands and price points. They should be distinguished on account of physical dimensions and attributes e. g. , colour or flavour. The small retailer takes assortment decision on the basis of his experience; -19- on the other hand retailers from organized retailing depend on a detailed study of past trends and future projections. Retailers need to consider certain factors while devising assortment plans for their stores: profitability associated with particular merchandise mix, store image, layout and the level of compatibility between the existing merchandise. For example, FoodWorld, a leading food supermarket positioned as a one-stop shopping centre, deals in multiple product categories along with all possible variants of brands, stock keeping units, and physical attributes in order to meet the expectations of their consumers and survive in the business. Whereas, Subhiksha, a grocery chain in south India has impressive assortments of only the fast moving brands rather than all available variants in the market. Their assortment plan is governed by location, size and store image of their stores. BREAKING BULK Breaking bulk means physical repackaging of the products by retailers in small unit sizes according to customer’s convenience and stocking requirements. Normally, retailers receive large quantities of sacks and cases of merchandise from suppliers to reduce their transportation costs. In order to meet their customers’ requirements retailers have to break or arrange the bulk into convenient units. This entire function of the retailers adds value to the offerings not only for the end customers but also for the suppliers in the value chain. Even in the earlier days of generic and commodity-based trading most of the retailers used to perform this important function in the value chain. This function receives negligible attention from the retailers now due the introduction of new product categories, such as FMCG and readyto-wear apparel. HOLDING STOCK To ensure the regular availability of the offerings retailers maintain appropriate levels of inventory. Consumers normally depend on the retailers directly to replenish their stocks at home. Therefore, retailers, on periodic basis, maintain the required levels of stock to meet the regular or seasonal fluctuations in the demand. Retailers need to maintain equilibrium between the range or variety carried and the sales which it gives rise to. Retailers have to face the negative consequences of holding unwanted levels of stock—for instance, too little stock -20- ill hamper the sales volume, whereas, too much stock will increase the retailer’s cost of operation. Generally, in small towns of India most retailers have arrangements with the nearby warehouses to stock the goods. Some are so small that they have to stock only on the shop floor. Retailers in the organized sector, to a certain extent, are using effective software packages for maintaining adequate leve ls of inventory. At the same time, retailers avail of just-in-time deliveries with the help of efficient consumer response systems, which reduces the burden of maintaining high levels of stocks. EXTENDING SERVICES Retailing provides multiple services to immediate customers and other members of the value chain. The set of services extended by particular retailers may be part of their core product offerings or it may be ‘add on’ to their product or service. Retailers offer credit, home delivery, after-sales services and information regarding new products to their customers, thereby making the shopping experience convenient and enjoyable. At the same time, they provide stocking place, reach to the ultimate customers, and information about the oncerned target segment to the suppliers. For example, Time Zone, the first organized retail chain of wristwatches in India, started by leading watch manufacturers Titan, set up in all its stores, service centres with proper equipment and trained manpower. This has not only diluted the relevance of service providers in the unorganized sector but has also enhanced the confidence of the customers in the retai9l services provided by the particular retail chain, as after-sales service is considered to be an integral ingredient of the watch purchase. CATEGORIZING RETAILERS Categorizing retailers helps in understanding the competition and the frequent chandes that occur in retailing. There is no universally accepted method of classifying a retail outlet, although many categorization schemes have been proposed. Some of these include classifying on the basis of v Number of outlets v Margin Vs Turnover v Location v Size. -21- The number of outlets operated by a retailer can have a significant impact on the competitiveness of a retail firm. Generally, a greater number of outlets add strength to the firm because it is able to spread fixed costs, such as advertising and managers’ salaries, over a greater number of stores in addition to acquiring economies of purchase. While any retailer operating more than one store can be technically classified as a chain owner, for practical purposes a chain store refers to a retail firm which has more than 11 units. In the United States, for example, chain stores account for nearly 95% of general merchandise stores. Small chains can use economies of scale while tailoring merchandise to local needs. Big chains operating on a national scale can save costs by a centralized system of buying and accounting. A chain store could have either a standard stock list ensuring that the same merchandise is stocked in every retail outlet or an optional stock list giving the outlets the advantage of changing the merchandise according to customer needs in the area. Because of their size, chain stores are often channel captains of the marketing channel—captains can influence other channel partners, such as wholesalers, to carry out activities they might not otherwise engage in, such as extended payment terms and special package sizes. Big stores focus on large markets where their customers live and work. They use technology to learn more about their customers and target them with point-of-sale machines interactive kiosks, and sophisticated forecasting and inventory systems. They tend to stock a narrow range of inventory that sells well and maintain an extensive inventory of the fast selling products. Branding is important to them. Pricing is often a key area of focus for these retailers. Big stores have many strengths, including regional or national reputation, huge buying power, vast inventory and hassle-free return and exchange policies. Their prime locations, the consistency in their products and services, the fact that they are open when people can and want to shop and the clear consistent image and identity they develop and maintain challenge the abilities and resources of many small retailers. Perhaps their biggest advantage is their knowledge in every aspect of their business, from inventory selection to store layout. However, large retailers are not perfect. They have competitive weaknesses that small retailers can exploit. Most offer the same standardized assortments of products nationally. Local managers have little say in inventory selection. Often, sales staff has minimal product knowledge. Staff turnover is extremely high. Most large retailers have little connection with -22- the community they serve. They usually do not offer special services. Larger companies are often slow to recognize and react to changes in their local markets. Independent retailers can co-exist and flourish in the shadow of the big chains by developing a niche within the diverse market. The niche should be developed on the basis of new or unusual product offerings, superior service and overall quality. While value is important, price may be less important. Efficient operations, including precise buying practices, are a must. Customer contact within the niche market must be characterized by ‘high-touch’ service. The key factor is innovation: stores that do not change will perish. The road to success for the independent retailer lies in doing all the things those big chain stores can not or will not do. The successful independent retailers embrace the following principles: v Be prepared for change. v Move to a narrower niche market and stop competing directly with the big retailers. v Learn more about customers and include best customers in a database. Invest appropriately in advertising and promotion. v Charge regular prices and avoid discounting (ensure requisite mark-up). v Buy with precision and search out speciality suppliers. v Maintain essential inventory. v Focus on profit instead of volume (be ready to lose an occasional sale). v Provide extraordinary service. v Employ the best possible staff. v Understand the signi ficance of the Internet. Gross margin and inventory turnover is another means of classifying retailers. Gross margin is net sales minus the cost of goods sold and gross margin percentage is the return on sales. A 30% margin implies that a retailer generates Rs 30 for every Rs 100 sales that can be used to pay operating expenses. Inventory turnover refers to the number of times per year, on average, a retailer sells his inventory. On the basis of this, retailers are classified as low margin low turnover—those that cannot survive the competition—and low margin high turnover, exemplified by Amazon. com. Jewellery stores and appliance stores are examples of high margin low turnover stores and only a few retailers achieve high margin high turnover. These -23- etailers are in the best position to combat competition because their high turnover allows them to withstand price wars. The drawback of the classification by this method is that service retailers who have no inventory turnover cannot be encompassed. One of the old means of classification of retailers is by location, generally within a metropolitan area. Retailers are no longer satisfied with traditional locations within a cit y’s business district but are on the constant lookout for alternate locations to reach customers. Besides renovating old stores, retailers are testing unorthodox locations to expand their clientele. With the advent of the Internet, this area of retailing is likely to undergo tremendous changes in the coming years. Size is often used as a yardstick to classify retailers because costs often differ on the basis of size, with big retailers having lower operational costs per dollar than smaller players. However, in this sphere too, the Internet may make size an obsolete method of comparison. TRENDS IN RETAIL FORMATS Retail industry is continuously going through changes on account of liberalization, globalization and consumer preferences. While multinational retail chains are looking for new markets, manufacturers are identifying, redefining, or evolving new retail formats. The existing retail houses are also gearing up to face the emerging competition from the organized sector and the changing outlook of the consumers. For example, consumer spending is shifting from goods to services. Accordingly the retailers too are fast adjusting to the changing consumer preferences. Consumers are not only looking for the core products or functional benefits from the retailers but also the non-functional benefits, which need to be compatible with their lifestyles. For example, most of the traditional eating joints in India such as Haldiram, Bikaner and Sagar Ratna have revised their product offerings and atmospherics on the lines of the multinational chains to compete with them and to serve changed expectations of the consumers. Mom-and-pop Stores and Traditional Kirana Stores The retail sector is changing as new store categories have started dominating the marketplace. Mass merchandisers (Wal-Mart, Big Bazaar), discount clubs (Subhiksha), -24- so-called category killers (Home Depot, Vishal chain), and speciality retailers (Time Zone, Tanishq) have all developed a successful retail models. At the same time, the small mom-and-pop stores and the traditional department stores, are finding the competition intense. In 2002, while Wal-Mart and Target saw revenues grow (by 12% and 10%, respectively), department stores such as Saks and Federated experienced declining revenues (down 3% and 1% respectively). But even in the mass-merchandising segment, the competition is fierce, as is evidenced by Kmart’s bankruptcy announcement in 2002. Small independent stores, across product categories, is a very common retail formats they are also undertaking large scale renovations to appeal and attract their target consumer segments. E-commerce The amount of retail business being conducted on the Internet is growing every year. Indeed, Forrester Research Agency projects e-commerce revenue to rise to $123 billion in 2004, an increase of some 28% over the previous year and for e-tailing to comprise a bigger slice of the overall retail pie (5. 6%, up from 4. 5% in 2003). Many major retail organizations and manufacturers have online retail stores. Companies like Amazon. com and First and second. com, which helped pioneer the retail e-commerce concept, are now being followed by bricks-and-mortar and catalogue retailers like J. Crew, which are expanding retail e-commerce into new markets. Department Stores A few years ago, names like Sears, J. C. Penney, Macy’s, and Montgomery Ward dominated malls and downtowns all over America. Over the last decade or so, however, these department stores have suffered badly. In part, this is a result of changing shopping patterns and increased competition from discount stores. It has also come from financial burdens incurred by companies that acquired competing companies and grew too fast. It is unlikely that these players will disappear from the market. However, they should be ready to expect more bumps as the strong get stronger and the weak get absorbed. -25- Discount Stores These are giants such as Wal-Mart (the largest retailer in the world, with more than a million; employees), Target and Kmart, as well as membership warehouses, such as Costco. These, along with the category killers, have changed the landscape of both the retail industry and America. Where once mom-and-pop and department stores dominated retail, now the discount retailers and category killers are at the top of the heap. And where once shopping malls, anchored by at least one major department store, ;used to be the dominant retail presence lining the nation’s roads, now it is the behemoth Wal-Marts and Home Depots. Category Killers These are the giant retailers that dominate one area of merchandise (e. g. , Office Depot, Tower Records and The Sports Authority). They are able to buy bathroom tiles, file cabinets, electronic goods or pet food in such huge volumes that they can then sell them at prices even fairly large competitors cannot match. The future of this category is better than that of many of the more general discounters, but the same employment caveats apply. For most job seekers, these companies offer earn-and-learn experiences with vendors and distributors before they move onward and upward. Speciality Stores These include Crate & Barrel, the Body Shop, and Victoria’s Secret. These stores concentrate on one type of merchandise and offer it in a manner that makes it special. Some are very high-end (Louis Vuitton) while others cater to the price-conscious masses (Old Navy). Many are so successful that department stores have started to emulate their buying, marketing, and merchandise display strategies. Industry experts predict growth in this segment, particularly in home furnishings and home improvement, and it seems to attract many of the best and brightest in retail. Promotion and responsibility come quickly to those willing to work hard, and in many of these stores the hand of bureaucracy is not heavy. -26- E-tailers While most retailers have online storefronts, strictly online purveyors with no bricksand-mortar counterparts are hoping to snare a percentage of the retail profit. Major players, such as Amazon. com, have generated enough business to cause top brick-andmortar competitors to come up with their own Internet sites. Traditional retailers like Wal-Mart and Starbucks, hugely successful in their own right, have also set up online stores so as not to miss out on the revenue opportunities that the Interned offers. -27- BARISTA Barista positioned its outlets as a place where people meet each other in an environment, which fulfills both their social and intellectual needs. The music is not too loud and encourages conversation, and the person behind the counter is non-intrusive and friendly. Any consumer knows that even when it is crowded at Barista, you will have your share of privacy. This is because the other consumer is not listening in; he is too involved in himself. MARGIN FREE MARKETS Margin Free Markets is the largest retail chain in the state of Kerala and one of the leading retail chains in India. The first outlet of this chain started functioning on 26 January 1994 at Thiruvananthapuram. There are currently more than 275 franchisees of Margin Free Markets spread all over south India. The outlets are franchises and are not actually owned by the chain. The Consumer Protection and Guidance Society currently control Margin Free Markets, which is registered charitable institution that started functioning in 1993. The consumers are assured of quality, quantity and fair price of the goods sold through the Margin Free Markets. Any retailer can upgrade his shop to a Margin Free outlet by sending in an application to the society. If his application is accepted, he has to make the necessary investment as required. These shops deal in the enter gamut of foods required by a home for its monthly onsumption, grocery, food and non-food FMCG items, fruits and vegetables, consumer goods and household articles. Margin Free outlets are typical discount stores, offering one-stop-shop convenience and self service facility at significant discount to its customers. Most of these customers, in time, turn out to be its permanents customers by taking discounts cards, which permit them to obtain larger discounts than the non-card holders. The necessity to o ffer protection against the rising prices gave birth to the idea of Margin Free Markets. An enthusiastic entrepreneur, named Mr N. Ravikumar, conceived the idea. The idea turned out to be an instant success in Kerala especially because Kerala is more of, a ‘consumer’ state than a ‘producing’ state Kerala depends on her neighbouring states for her consumer needs. Due to the large number of intermediaries involved and the transportation costs, the prices are high and there is a wide fluctuation in the prices of groceries, fruits and vegetables. -28- RETAIL ORGANIZATION The term retail organization refers to the basic format or structure of a retail business designed to cater to the needs of the end customer. Recently, some scholars have started referring to India as a nation of shopkeepers. This epithet has its roots in the huge number of retail enterprises in India, which were over 12 million in 2003. About 78% of these are small family businesses utilizing only household labour. Retail firms may ;be independently owned, parts of a retail chain, operated as a franchisee, leased departments, owned by manufacturers or wholesalers, consumersowned or co-operative society. A retail unit could be owned by: v Manufacturer (e. g. , company owned retail outlets) v Wholesaler (e. g. Vastra outlet in Rajouri in New Delhi) v Independent retailer (Chanakya Sweet Shop near Hazratganj in Lucknow) v Consumer (consumer owned grocery stores in man y residential societies) v Co-operative society (e. g. , Mother Dairy milk booths in Delhi) v Government (e. g. , Cottage Emporia) v Ownership shared among franchiser and franchisee (e. g. , Archies Gallery) Although most Indian retailers fall in the category o f small-scale units, there are also some very big retailers. Organized retail stores are generally characterized by large, professionally managed store formats providing goods and services hat appeal to customers, in an ambience that is conducive for shopping and provides a memorable experience to customers. From positioning and operating perspectives, each ownership format serves a marketplace niche and presents certain advantages and disadvantages. Retail executives must not lose sight of this in playing up their strengths and working around their weaknesses. THE CHANGING STRUCTURE OF RETAILING All dynamic developments in retailing, from the birth of departmental stores in the last century to the recent emergence of warehouse clubs and hypermarkets, have been -29- responses to a changing environment. Changing customer demand, new technologies, intense competition, and social changes create new opportunities even as they shake up existing business. The retail business formats have been changing very fast mainly due to technological influences. The Internet and the Web technologies have created a myriad f opportunities for the Web-based business model of retailing. This has created a competition for the retailer with its own self. Besides, the challenge for the retailer now is to keep abreast of these latest formats in order to maintain and grow its share of market and compete within its band of retailers. A key impact of technology has been provision ;of greater information to the customer. Hence, a big challenge for the retailer in the information savvy world of today is that the opportunities for price differentiate itself qualitatively by superior customer services or better value for money to the customer. CLASSIFICATION OF RETAIL UNITS Conceptual classification of a business unit provides the marketers with strategic guidelines, useful in the design of retailing strategy. Besides, retail businesses are extremely diverse and there are quite a few types of retail units. Therefore, retail units are classified on multiple of ownership, geographical locations, kind of customer interaction level of services provided etc. Retailers Classified on the Basis of Ownership One of the first decisions that the retailer has to make as a business owner is how the company should be structured. This decision is likely to have long-term implications, so it is important to consult with an accountant and attorney to help one select preferred ownership structure. There are four basic legal forms of ownership for retailers: 1. Sole proprietorship: – The vast majority of small businesses start out as sole proprietorships. These firms are owned by one person, usually the individual who has the day-to-day responsibility for running the business. -30- 2. Partnership: – A partnership is a common format in India for carrying out business activities (particularly trading) on a small or medium scale. In a partnership, two or more people share ownership of a single business. 3. Joint venture: – A joint venture is not well defined in the law. Unless incorporated or established as a firm as evidenced by a deed, joint ventures may be taxed like association of persons, sometimes at maximum marginal rates. It acts like a general partnership, but is clearly for a limited period of time or a single project. 4. Limited liability Company (public and private):- The Limited Liability Company (LLC) is a relatively new type of hybrid business structure that is now permissible in most states. The owners are members, and the duration of the LLC is usually determined when the organization papers are filed. Classification of Retailers on the basis of Operational Structure Retail businesses are classified on the basis of their operational and organizational structure. Operational structure defines the key strategic decision of retail entity, whether to hire employees and manage the distributed sales function internally or to reach customers though franchised outlets owned and operated by local entrepreneurs. Retail firms can be classified into five heads on the basis of their respective operational structures: 1. Independent retail unit: – The total number of retailers in India is estimated to be over 5 million in 2003. About 78% of these are small family businesses utilizing only household labour. An independent retailer owns one retail unit. 2. Retail Chain: – A chain etailer operates multiple outlets (store units) under common ownership; it usually engages in some level of centralized (or coordinated) purchasing and decision making. 3. Franchising: – Franchising involves a contractual arrangement between a franchiser (which may be a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, which allows the franchisee to conduct a -31- given form of business under and establishments name and according to a given pattern of business. 4. Leased Department or Shop-in-shop:-It refers to department in a retail store that are rented to an outside party. Usually this is done in case of department and speciality stores and also at times, in discount stores. 5. Co-operative Outlets: – Co-operative outlets are generally owned and managed by co-operative societies. In this context the detailed example of Kendriya Bhandar in India. Classification of Retailers on the basis or Retail Location Retailers have also been also been classified according to their store location. Retailers can locate their stores in an isolated place and attract the customers to the store on their own strength—such as a small grocery store or paan shop in a colony, which attracts the customers staying close by. Classification of retailers on the basis of location is discussed below: 1. Retailers in a free-standing location:- Retailers located at a site which is not connected to other retailers depend entirely on their sore’s drawing power and on the various promotional tools to attract customers. This type of location has several advantages including no competition, low rent, better visibility from the road, easy parking and lower property costs. For example the Haldiram’s outlet on the DelhiJaipur highway and the McDonald’s outlet on Delhi-Ludhiana highway. 2. Retailers in a Business-associated Location:-In this case, a retailer locates his store in a place where a group o retail outlets, offering a variety of merchandise, work together to attract customers to their retail area, and also compete against each other for the same customers. 3. Retailers in Specialized Markets: – Besides the above location-based classification, we also have in India-retailers who prefer specialized markets, particularly traditional independent retailers or chain stores. -32- In India, most of the cities have specialized markets famous for a particular product category. For example, in Chennai, Godown Street is famous for clothes, Bunder treet for stationery products, Usman street for jewellery, T Nagar for ready-made garments, Govindappan naicleen street for grocery, Poo Kadia for food and vegetables. 4. Airport Retailing: – For quite some time, duty-free shops and newsstands dominated the small amount of commercial space provided at airports. Lately, serious efforts are being made to design new airport facilities in order to incorporate substantial amounts of retail space. The key features of airport retailing are: v Large groups of prospective shoppers v Captive audience v Strong sales per square foot of retail space v Strong sales of gift and travel items v Difficulty in replenishment v Longer operating hours v Duty-free shopping possible. ` -33- VARIETY OF MERCHANDISE MIX The retail merchandising has come a long way in India since the days when general stores (kirana) that stocked everything from groceries to stationery and small shops that sold limited varieties of products (such as clothes, furniture, medicines) reigned supreme. There are many different retail stores in India—convenience stores, supermarkets, hypermarkets, department stores, brand stores and discount stores characterized by the variety of merchandise mix offered by a respective retail format. The consumer can choose between different stores for different needs. Retail units, on account of variety of merchandise mix, can be classified as follows: . Department Stores: – It is a large retail store organized into a number of departments, offering a broad variety and depth of merchandise, commonly part of a retail chain. Usually, department stores are located within the planned shopping centres or traditional up market downtown centres. The leading fashion department stores in India are Ebony, Globus, LifeStyle, Pantaloon, Shoppers’ Stop and Westside. All of them are multiproduct stores, Ebony has 7 stores, Globus has 4 stores, LifeStyle has 3 stores and there are 12 Pantaloon Family Stores. Discount Stores: – Retailers offering a broad variety of merchandise mix, limited or no service and low prices are characterized by low margins, heavy advertising, low investments on fixtures, limited support from sales people etc. Discount stores prefer shopping centres that provide space at lower rents as they attract customers from other adjoining stores in the shopping centre. Speciality Stores: – Speciality stores stress on one or a limited number of complementary product categories and extend a high level of service to their customers. In India, the traditionally independent retailers in the specialized market centres operate in a particular product category, at these centres attract large crowds. Such specialized retail operations provide expertise economies of scale, bargain and image to the particular stores. Supermarkets and Hypermarkets:- A hypermarket is a very large retail unit offering merchandise at low prices. Superstores have a sales area of over 50,000sq. ft. Hypermarkets are characterized by large store size, low operating costs and margins, low prices and comprehensive range of merchandise. -34- RETAIL IN INDIA The retail industry in India is largely unorganized and predominantly consists of small, independent, owner-managed shops. Retailing is India’s largest industry in terms of contribution to GDP and constitutes 13% of the GDP (Gross Domestic Product). There are around 5 million retail outlets in India. There are also an unaccounted number of low cost Kiosks (tea stalls, snack centres, barber shops) and pushcarts mobile vendors. Total retail sales area in India was estimated at 328 million sq. mt. in 2001, with an average selling space of 29. 4 sq. mt. per outlet. In India, the per capita retailing space is about 2 sq. ft. , which is quite low in comparison to the developed economies. In 2000, the global management consultancy AT Kearney put retail trade at Rs 400,000 crore, which is expected to increase to Rs 800,000 crore by the year 2005—an annual increase of 20%. According to a survey by AT Kearney, an overwhelming proportion of the Rs 400,000 crore retail markets is unorganized. In fact, only a Rs 20,000 crore segment of the market is organized. There is no integrated supply chain management outlook in the Indian traditional retail industry. Food sales constitute a high proportion of the total retail sales. The share was 62. 7% in 2001, worth approximately Rs 7,039. 2 billion, while non-food sales were worth Rs4189. 5billion. However, the non-food retailing sector registered faster year-on-year growth than the food sales sector. The trend to market private labels by a specific retail store is catching on in India as it helps to improve margins. The turnover from private labels by major retail chains was estimated at around Rs 1200 million in 2000. Growth in retail outlets (millions) Year 1978 1984 1990 1996 Urban 0. 58 0. 75 0. 94 1. 80 Rural 1. 76 2. 02 2. 42 3. 33 Total 2. 35 2. 77 3. 36 5. 13 Source: indiainfoline -35- Composition of urban outlets Retail Outlet Grocers Cosmetic stores Chemist Food stores General stores Tobacco, pan stores others Source: indiainfoline Composition 34. 7% 4. % 6. 3% 6. 6% 14. 4% 17. 0% 17. 0% Composition of rural outlets Retail Outlet Grocers Composition 55. 6% General stores 13. 5% Chemists Others 3. 3% 27. 6% Source: Indiainfoline EMERGENCE OF ORGANIZED RETAILING Organized retailing in India repres

Poetry Discussion Essay

Tone (literary) is a technique used in composition which aims to address the attitudes implied by the author towards the subject and the audience. It is commonly used in poetry to express feeling and emotion (wikipedia.org). It sets the mood and gives life to a literary piece.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The five poems that were assigned to be read are all well written. The authors who wrote these poems are respected and highly acclaimed. Among the five poems that were assigned to be read for the task, William Blake’s â€Å"On Another’s Sorrow† displays the most effective use of tone to convey meaning. Although the other authors were able to use tone effectively, William Blake seems to be the best. Lucille Clifton was also effective in her use of a playful and proud tone in â€Å"Homage to my hips,† but her approach was straightforward. The depth at which tone is utilized is not on the same level as William Blake’s poem. William Blake’s poem is quite related to that of Edelman (â€Å"Trouble†) and Pinskey (â€Å"Dying†) with respect to subject. The difference is that William Blake’s use of words and imagery conveys the meaning the poem in a deeper and a more intimate fashion. On the other hand, Billy Collins used extensive imagery in describing how he sees different names in various objects.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main subject of the poem â€Å"On Another’s Sorrow† is sympathy. He describes  Ã‚   sympathy through parent-child, person-person, and God-mankind relationships. William Blake begins with a sad and depressing tone: â€Å"Can I see another’s woe, and not be in sorrow too† (Poetseers.org)? His use of rhetorical questions in the first 6 stanzas is effective in engaging the audience with the subject being discussed. The approach strengthens the feeling of sadness, depression and sympathy. A reader will feel the emotion that the author feels when he was writing the poem. The author also used a number of words that are associated with sadness. These are: sorrow, woe, tear, grief, groan, fear and weep. One would notice that some of these words, especially â€Å"sorrow,† are repeated throughout the poem. The repetition of such words emphasizes the dominant tone used in the poem. His use of such words and imagery reveals the theme of the poem. He was able to relay the mood and meaning of the poem  Ã‚   better than the others with his use of tone. Towards the end of the poem, the author’s tone shifted from an interrogative voice to an assertive one. In these stanzas, he speaks about God’s sympathetic nature.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Imagery refers to the elements in poem that ignites the five senses (poetryarchive.org). Figures of speech such as simile and metaphor are used to create powerful and effective images. In the poem â€Å"Kubla Khan,† Coleridge used vivid imagery that could be analyzed as metaphors. The poem could be interpreted in a lot of different ways. The poem could actually be interpreted as merely a description of what the author saw in his dream. Some stanzas could imply a deeper message, while some stanzas are only descriptions of the place. When the poem is analyzed as a whole, some parts simply pertain to the elements of the landscape. The first six lines for example, simply describe what Xanadu (where Kubla Khan resides) looks like. These are merely descriptive images. On the other hand, there are portions of the poem that slightly moves away from the main subject. In the last stanza for example, he suddenly talks about a damsel who plays a dulcimer. The author says that if he could only â€Å"revive her symphony and her song,† he will be able to build â€Å"a dome in the air.† This stanza could be a metaphor for a lost idea or an incomplete poem. The author implies that if only he could revive the vision or the idea, he would create a masterpiece and become great like Kubla Khan. Works Cited Blake, William. On Another’s Sorrow. 4 January 2008 Coleridge, Samuel. Kubla Khan. 4 January 2008 â€Å"Tone.† 18 December 2007. Wikipedia.org. 4 January 2008 â€Å"Imagery.† 2005. The Poetry Archive. 4 January 2008

The Management Planning of Halliburton

The Management Planning of Halliburton PAGE PAGE 6 The Management PlanningThe Management Planning of HalliburtonIraida LomuscioUniversity of PhoenixMgt 330:/ Theory, Practice, and ApplicationAugust 18, 2007The Management Planning of HalliburtonIn order for a company to achieve its optimum level of profit, planning needs to be the most integral part of management. Halliburton is one of the largest corporations in the United States and is one of the world's largest providers of products and services to the oil and gas industry. Management's responsibility is to set up and implement procedures through which the company can achieve maximum potential. This will only be possible when management asserts and adheres to a diversified, well planned business strategy.Halliburton is an oilfield service company and provider of engineering and construction services. Halliburton was founded in 1919 and has proved it is a solid foundation, yet it only has grown tremendously within the last few years when two new divisions were formed: t he Energy Services Group (ESG) and Kellogg Brown and Root KBR).Seen in Duncan, Oklahoma the Original Home of Hall...This profitable change is a direct result of the merger with Dresser Industries in 1998. In 2001 Halliburton recorded a record 13 billion in profits.(Halliburton,2007,p3) The Energy Services Group offers a wide range of products and services to upstream oil and gas customers worldwide, ranging from the manufacturing of drill bits and other down hole and completion tools and pressure pumping services. KBR, on the other hand, is the engineering subsidiary for Halliburton and is a global leader in construction and project management. Additionally, KBR is a leading government service contractor, which subsequently has been the focal point of many legal and ethical issues.After an extensive audit by the Justice Department it was revealed that KBR overcharged the US government by $27.4 million and used that money to...

Implementing a non tradional benefit to your organization Case Study

Implementing a non tradional benefit to your organization - Case Study Example The programs will consist of two parts: health=related benefits and a special financial aid for mother with toddlers. The first step is development of the plan and information gathering. The second step is needs identification. The benefits will be paid in accordance with age and family status of a mother. Single mothers with children will receive double benefits. Mothers with two children and more will receive benefits for all children. The third step is budget and compensation schemes development. Rather than one uniform benefits plan for every person, planners increasingly see a range of program choices for designing a compensation plan to meet the specific needs and requirements of each unique employee (Calvey and Jansz 2005). It is expected that plans will focus on one of three distinct goals: attracting and retaining qualified employees, motivating employees, and controlling costs. Although the planner would like to achieve each goal, it is also true that it is very difficult if not impossible to achieve the best in each goal simultaneously. This means setting benefits rates at or above the market average. . In addition, several of these exercises put you in the position of designing compensation and benefits plans to meet the specific operating requirements of the organizations in question (Robert Half International. 2007). In SunDusk, employers must pay attention to the prevailing wage and salary levels paid for various jobs and skills. Were employers to ignore what the market is paying, they would soon discover either that they cannot keep employees because their rates are too low, or they cannot make a profit because their rates are too high. Establishing a competitive wage and salary program is an essential building block for effective compensation planning and administration. Beyond grounding pay rates in competitive market conditions, benefits for women with children should be properly structured and designed to support organizational goals (Fakler, 2005). Such issues as how much money it takes to serve as a lure to more performance, ethical concerns in using incentive plans, and fully aligning incentive plans with organizational requirements are all vital ingredients to effective plan design. Benefits plans and designs are important in their own way. Such plans can consume a sizable portion of to tal compensation dollars. For that expense, employers would like to receive--but often have trouble obtaining--returns in employee goodwill and performance. For these reasons, effective benefits design is often a silent but important partner in human resources planning and administration (Calvey and Jansz 2005). Each month a single mother will receive $200 of benefits for one child till 5 years old. The expected outcomes of the non-traditional benefits are motivation and low labor turnover among women employees. The growth of the business is very sensitive to the overall quality of service provided in the unit. Customers who are satisfied with the service they receive will return to buy additional products and services, and will refer other customers to the stores (Robert Half International. 2007). The non-traditional benefits are in response to an employee's poor job performance and not because of perceived or suspected

Compare and Contrast an Alligator vs. Crocodile Essay

Compare and Contrast an Alligator vs. Crocodile - Essay Example Alligators are generally categorized as belonging to the alligatoridae family of crocodilians that is seen to also include the caimans. Perhaps on the most distinguishing characteristic aspects of the alligator is the fact that the noses of alligators are generally shaped to have a rather wide U-shaped, and rounded snout that can be deemed as having the appearance of a shovel (Barnes-Svarney and Svarney187-188). This broad design of an alligators snout can be perceived to have been designed mainly for strength and is designed to ensure that the animal can be able to easily withstand the stress to its bone structure caused when it applies massive force in cracking the rather hard shells of invertebrates such as turtles that form a significant part of its diet. As a result of an alligator’s upper jaw being significantly larger than its lower jaw, its jaws completely overlap when its mouth is closed with the teeth on the lower jaw becoming completely hidden as they neatly fit int o small depressions located in the upper jaw (Barnes-Svarney and Svarney187-188; Tan 40). This aspect can be seen to be especially pronounced in relation to the large fourth tooth of the animal located in the lower jaw. The salt glands situated on the tongues of alligators are less effective as compared to those of crocodiles and generally appear to have lost their innate ability of enabling the animal to excrete significant amounts of salt (Tan 40). Alligators can be able to grow and attain a length of about 14 to 16 feet a length that is considerably larger that of some crocodile species (Smith 205). With a V-shaped snout, the snout of a crocodile is basically found to be more pointed as compared to an alligator. The shape of its snout is seen to cause the animal to become more generalized and much better adapted for a wider range of prey. A crocodile’s upper and lower jaws are fundamentally the same width